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Who We Are


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Who We Are


IMPACT

We believe in Simon Sinek’s philosophy, “so goes the leader, so goes the culture, - so goes the culture, so goes the company.” The research is compelling that links leadership to the culture and climate of the organization, and the resulting engagement and enablement of the workforce. And companies with highly engaged employees outperform their peers by 147%.

Great leaders can paint a clear and compelling picture of a future desired state, and inspire us to see ourselves in that vision. They ignite our passion and encourage us to become all we are capable of becoming, reminding us daily of our value, worth, and dignity until such time as we come to believe in it ourselves. No matter what leaders set out to do – whether it’s creating strategy or executing on the plan - their success depends on how they do it. How they show up on any given day, in any given moment.

OUR MISSION

To change the way we live and work for the better.

OUR VALUES

  • Change-Making
  • Meaning-Making
  • Servant Leadership
  • Human Performance 
  • Courageous Authenticity

OUR VISION

Through our work to humanize business, we help leaders and their organizations actualize the limitless potential and performance capabilities of their workforce resulting in a positive impact to the bottom line, and a tangible difference in their efforts to make the world a better place.

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Mark S. Fernandes


Chief Executive Officer

Mark S. Fernandes


Chief Executive Officer

BIO

As Chief Executive Officer of Capitalism 2.0, and Chairman of the Board for George Mason University’s Center for the Advancement of Well-Being, Mark pursues his passion for changing the way we work for the better. A human business champion, he’s fiercely committed to future of leadership and business as driving forces for social, environmental and economic benefit; and shares his work through speaking, teaching, mentoring, and coaching with organizations of all sizes and across all industries, globally.

As a result of his work, and 21 years in the C-suite of the private sector, Mark was recently selected as one of Inc. Magazine’s Top 50 Leadership Innovators Changing How We Lead. He has also been listed as one of Inc.’s Top 100 Great Leadership Speakers as well as a Top 75 Human Business Champion by Switch & Shift. Additionally, Mark is a three-time recipient of Trust Across America’s Top 100 Thought Leaders in Trustworthy Business.

From elementary schools to Fortune 50 companies, and elite military special operations units, Mark has had the unique opportunity to speak to hundreds of thousands of people worldwide about Values-Based Leadership, business as agents of social good, and the resulting positive impact to the bottom line.

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Lynn Fernandes


Lynn Fernandes


BIO

For the last 30 years, Lynn has been pursuing health and wellbeing for herself, as well as inspiring others to take an active role in being the best version of themselves.  As a Human Performance Specialist, Lynn is fiercely committed to the wellness of both mind and body, and shares her knowledge and expertise through speaking, coaching, teaching and mentoring.  She has dedicated herself to extensive training, most recently becoming one of less than 100 certified BULLETPROOF coaches globally.

Lynn’s passion is to help others obtain optimal performance with specific attention to nutritional needs and eating habits, physical training, and mindfulness.  Each of these disciplines plays a key role in one’s physical condition, cognitive performance, memory function, stress management and quality of life. 

Lynn has worked with a wide range of clientele from elementary aged children, to Fortune 500 CEO’s, professional athletes and military special operations officers. Her hope is to continue to expand her reach and share her deepest held belief that health is the greatest wealth.